You're Brand!

You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place, forget all the techno jargon in business today the basic fact is that your brand/logo should be at the heart of everything you as a company undertake.

Forget about how it was in the olden days, yes word of mouth was and still is considered a potent marketing communication tool for all business but in todays market, as good as a great referal is, we have to look a bit further ahead. Because of the power of the internet it’s regarded very slow. (Very good but slow)

Your brand should be the strongest competitive advantage imaginable to ensure that your customers think of your business first. The uniqueness of your brand marketed that no one can take away from you.

Ok let’s get straight to it, how many of you are looking towards to 2012, maybe a few of you because of The Olympics but 2012 is only less than thirteen months away so your marketing strategy and plans for 2011 should be in place by now, ready for the new year ahead. If not why not! In your plan what are you doing about building a strong long term brand.

You need to act now, times are constantly changing along with your business requirements but your brand has to have a rock solid identity.

Remember you can’t just build a brand on your website, blog or just on social media sites like Facebook and Twitter etc it has to be built over time covering all areas as markets and trends change.

Listed is different links to how you gain brand identity through, pricing, distribution, quality of products and service, market presence, awareness, reputation, image, customer benefits, market share, customer committment and different forms of advertising and marketing.

So remember your brand is more than just a logo or advert.

Wayne

www.waynecollier.co.uk