Brand Building..

Brand Building.

“Why should we bother to build our brand, we already have business cards  a web site, and along with all that we advertise in the local paper some weeks. Plus we have no budget for more advertising this year”

Brand building or Brand management is more than just advertising it should be the vital part of your company’s strategy and act as the long term perspective of your company’s image. Branding is not just a modern buzz word and should never be treated in that way your “BRAND” is the one thing that your competitors can’t take away from you, as it’s unique to you and you alone.

You branding is your only way to create a difference away from your competitors and to build a brand doesn’t have to cost a small fortune anymore. The on-line trends have made it more accessible way to build your brand backed up with conventional media.

Once you think you have got your Brand sorted then you need to maintain its equity. You can read all the books go to all the seminars but at the end of the day it’s you and only you who has to build and maintain your brand.

Listed are a few key words that a brand can offer:

·         Awareness

·         Credibility

·         Communication

·         Quality

·         Image

·         Service

·         Reputation

If time is an issue let us help! Don’t miss your target goal or an opportunity to stay ahead of the competition as you may only get one chance to score and get your point across.

Wayne Collier

wc@waynecollier.co.uk

www.waynecollier.co.uk

Lost your directon..

Lost your direction. A big fact of life and you and your business needs to be part of it, yes your business and you need to have your say. Whether you like it or not technology is a now the front runner of the future and your life. Everything we do and say will be, if not already be on-line, it’s that fast.  I am very, very sorry to say if you don’t change your ways and views you will be left for dust.

Social Media provides the way to communicate to the MASSES. The internet is such a great phenomenon which is sweeping everyone up as it powers through the Universe, as it goes you need to ensure that you are part of it. Make sure you have your say before it’s too late.

The internet is a bit like a wheel rolling down the hill the further it goes the more momentum it gains and the harder it is to stop, but unfortunately this wheel is not going to stop rolling and rolling on.

Don’t be shy and don’t hide away as all you need to do is step up to the platform and have your say, join the wheel before you get left behind, the choice is yours.

Just remember social media, it’s not just for kids!

Let us advise and help you forward.

Wayne Collier.

wc@waynecollier.co.uk

www.waynecollier.co.uk