Keywords! Every person and website owner has heard something about them, every search engine uses them, part of your “SEO” Search Engine Optimisation, will be linked to them, so we are talking “Keywords”
Do you know the keywords which are linked or associated to your business?
What is a keyword? It’s a single word or phrase which is used to help search engines index your site. Four, five or six word phrases, short sentences that may be typed in by your potential customers into a search engine to find your business’s services or company name displayed within your website.
· Find words that people use to find your service or product.
· Use Google Adwords or a wordtracker software to help.
· Check out the analytics date of others.
· Remember that different search engines will not use the same words.
Take time in choosing them, think it through make sure you research for effective keywords; if not any money that you may spend on SEO will be wasted.
Correct search engine optimisation is a very expensive and time consuming task, and remember in this world you only get what you pay for when it comes down to time.
Please also remember that the main reason for taking your time to choose the best and most relevant keywords for SEO is to divert larger amounts of targeted traffic to you website to try and keep you ahead of your local competitors.
You know your business and how it works!
Wayne
www.waynecollier.co.uk
