Share and share!

Share and share!  I am a seasoned professional, which means I am “OLD” so when I started out in business some 35 years ago the challenge was to get our/your product “Known” within your market place, this was a costly exercise.

Advertising and Marketing required very large budgets whoever had the most money would win, with TV at the top of the tree.

Now with all the 21^st century opportunities and the implementation of Social Media it has revolutionised the work environment and the way we work. A few years ago the concept of walking around and doing business from a laptop or even a mobile phone would have be thought of as science fiction or even from a James Bond film.

With all these changes Social Media has become the cornerstone for companies to really interact in a different way with its audience. Your website has become more than just a business card on line it’s your shop window to show what you do.

Social Media platforms like Facebook, Twitter and LinkedIn along with others have got power. Just think how social media played a role in the deposing of some Middle Eastern dictators and then you can start to estimate what it could do for your business.

Be Social, Be Seen is my message.

Many business people still do greatly misunderstand Social Media don’t become one of them, Look at it  as an organiser, ensuring all the right people are at the party, interacting with everyone so that there is no lack of  conversation.

Wayne.

www.waynecollier.co.uk

Slow takeover

Slow takeover or not! Increasingly I have been noticing that in most national media campaigns and on TV adverts things are just saying we can be followed on Twitter or viewed on Face book etc.

So is Facebook slowly but surely behind the scenes taking over and replacing company domain names.

Advertisers want us to interact with their product or brand and so many corporate websites are boring, people can’t remember web addresses but they can remember a product name or a company name.

With half the UK’s population now having a Facebook page, that they can access from computers anywhere or a mobile phone, it’s become a way of life. Quicker than picking up the yellow pages to find a business just type the name or product name in the search bar it’s so easy.

Facebook pages are so much more user friendly to use than a directory or a corporate website also you are encouraged to join the community and interact with the brand in a personal way, along with the fact that you will probably get a direct response.

Please do comment on this, Let me know what you think as I don’t think it will take over domain names and replace web pages, but I do think it will work alongside as another valuable tool to market your business from.

Wayne,

www.waynecollier.co.uk

or Facebook / Waynecollier or/ Waynecollier Company Limited