Customer Relationships..We are very much in a mobile world with everyone being able to be contacted 24/7 that’s why communication and information is the key to effective customer retention. If you really know and understand your customers you can them arrange the service and respect they deserve.
Remember every person and every customer is different and yes I know it’s imposable to remember everything about everyone that’s why bespoke e-mail marketing can help you gather the information you require.
Start with the basic information from your first meeting you would have gathered the contact name, company name their address contact details and the business sector that they operate in.
The four basic things that you have to do by gathering as much demographic information, track all customer date and behaviours, conduct a customer survey and then listen to your customers. The basic four points.
Bespoke e-mail marketing can help you achieve all the above four things and help you to get to know your customers, and remember the more you get to know them the more they will respond with their loyalty.
What’s more it can be that easy as people love to talk about their business all you have to do is listen.
Wayne
www.waynecollier.co.uk
