Internet mail.
E-mail marketing helps you keep your customers up to date with all your required information to keep them coming back by using attractive, professional looking e-mail communications so you can stay in regular touch with them.
First job is to make use of the information that you have gained from your customer or potential client (their e-mail address) you can work in different ways to build you mailing campaign information list, Trade Shows, Purchased lists, win a prize fill in your details card, opt-in on website for newsletters or win a prize etc, However once you have gained the information, it’s then what you do with it that is key.
Next up think about the content, what is the message that you want to get delivered across into their inbox. Then send away that’s when the real work starts by tracking your e-mail campaign so you can learn much more about your customer’s needs and requirements, along with learning about your campaigns in what works and what’s not so good in the information that you are sending out.
So remember bespoke professional e-mail marketing works in five very important ways.
1. Tracks and drives traffic to your website.
2. Keeps you in touch with your customers
3. Tells you more information about your customers
4. Let’s you interact direct with your customers
5. Very cost-effective way to engage and communicate
For more information on e-mail marketing please do not hesitate to contact us.
Wayne
www.waynecollier.co.uk
