WayneCollier's Blog: Is it a smartphone or not.

WayneCollier's Blog: Is it a smartphone or not.: "Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now..."

Is it a smartphone or not.

Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now providing the connection 24/7 between businesses and clients by offering a great opportunity to promote direct to the phone user.

The power of the communication allows you to immediately respond to your clients, monitor what is being said about you and promote the conversation to a mass audience all from a mobile smartphone.

The technology in a modern mobile phone is as advanced as the computer on your desk or sat nav in the car as well as the camera or video recorder in your bag apart from just being a telephone and making calls. That’s why we are seeing an increase in the opportunities to gain customer engagement direct to your smartphone.

Direct SMS marketing, direct tele-sales calls, bluetooth marketing, bespoke e-mails can all be sent direct to your phone, with the help of all the Social Media site’s interaction through Facebook and Twitter etc, and now being able to watch videos via YouTube on your mobile phone. Your mobile phone is now a very smart bit of kit indeed, as it now offers businesses a great marketing opportunity to promote business to business B2B or B2C direct to the mobile telephone.

Have you thought how your company may be able to target the mobile phone user yet, and I don’t mean finding out where your sales person is by GPS, but targeting the marketing of your brand and products direct to others by phone.

Now that’s smart!

Wayne.

www.waynecollier.co.uk

WayneCollier's Blog: Video Marketing

WayneCollier's Blog: Video Marketing: "Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place,

Video Marketing

Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoting your products and services via the internet and your website or blog.

The use of video in marketing campaigns is a great option to use now, it’s catchier than other advertising and can portray your message direct to your customers much faster than a few simple pictures and text can ever do.

Be creative and showcase your business services for just 60 seconds on your website, a few years ago the cost and complexity would have stopped most businesses from even thinking about video. However the integration of video into Google and YouTube being the second biggest search engine the doors have opened up for all. Just think how much you can say about your business, its services and your staff in just 60 seconds.

Make sure you make the most of the falling costs of video production and the fact that video marketing expansion through broadband. Just remember most people prefer to see something before they are forced to read it.

Low-cost video marketing and advertising is the next step for your business website. Take away pages of boring text and tell your story direct and stay ahead.

A video demonstrates your business and its products and services along with a personal message about you and your company.

Wayne

www.waynecollier.co.uk

WayneCollier's Blog: You're Brand!

WayneCollier's Blog: You're Brand!: "You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place..."

WayneCollier's Blog: You're Brand!

WayneCollier's Blog: You're Brand!: "You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place..."

You're Brand!

You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place, forget all the techno jargon in business today the basic fact is that your brand/logo should be at the heart of everything you as a company undertake.

Forget about how it was in the olden days, yes word of mouth was and still is considered a potent marketing communication tool for all business but in todays market, as good as a great referal is, we have to look a bit further ahead. Because of the power of the internet it’s regarded very slow. (Very good but slow)

Your brand should be the strongest competitive advantage imaginable to ensure that your customers think of your business first. The uniqueness of your brand marketed that no one can take away from you.

Ok let’s get straight to it, how many of you are looking towards to 2012, maybe a few of you because of The Olympics but 2012 is only less than thirteen months away so your marketing strategy and plans for 2011 should be in place by now, ready for the new year ahead. If not why not! In your plan what are you doing about building a strong long term brand.

You need to act now, times are constantly changing along with your business requirements but your brand has to have a rock solid identity.

Remember you can’t just build a brand on your website, blog or just on social media sites like Facebook and Twitter etc it has to be built over time covering all areas as markets and trends change.

Listed is different links to how you gain brand identity through, pricing, distribution, quality of products and service, market presence, awareness, reputation, image, customer benefits, market share, customer committment and different forms of advertising and marketing.

So remember your brand is more than just a logo or advert.

Wayne

www.waynecollier.co.uk