Guerilla marketing it's not for everyone

Guerilla marketing not for everyone.It can be a war zone out there so to make the most of any guerrilla marketing tactics that you use, remember you need to be Creative, Different, Controversial and very Direct in your approach.

Do the unexpected to ensure that you stand out from the crowd, be able to give your business the edge over the competition by sorting out a short term tactical activity strategy to get the right people talking.

Phone the experts for help, we can help your team focus on your target as you need to gain maximum impact through hard hitting direct tactics to ensure that you deliver immediate results to your business.

By planning your campaign carefully by understanding the market, using the right ammunition and tactics to succeed, whether it be the use of Promo Staff on the streets, Banners, Display Advertising, Mobile Advertising, Fly Posting, Human Advertising Boards, Flyers, Leaflets, E-mail Marketing, SMS texting or Telephone sales calls the correct strategy will gain results.

Understanding your target audience is the key to your attack plan once in place you need to ensure that you follow the plan through to the end and remember there is no such thing as bad publicity; all publicity is good publicity if handled in the right manner.

Wayne

www.waynecollier.co.uk 

Important Words!

Important words! Firstly I don’t apologise for sending out and writing about “Social Media” and the importance of it to all of us.

Business along with your private life is changing across the world and certainly in business these four small words are becoming more and more important to us all in one way or another. Already in our personal lives facebook, twitter and blogging etc, have taken hold.

That’s why you all need to ensure that your business is associated and linked up with them.

Network...Social Media...Blog...

Because of the power of the internet and its on-line communities viewed directly through even our mobile phones, that why it so important for us all to be a part.

Why because Businesses are using a Blog to showcase the culture of their company profile and it’s services, Facebook to engage contact through its fan base and followers and Twitter for fast customer service feedback thus building a stronger more powerful relationships through engagement of the network.

Websites are evolving all the time and the way we market ourselves to others has just expanded just like all our vocabularies have.

Wayne.

www.waynecollier.co.uk

 

Changing times for business

Changing times for business, The tools of your business are changing everyday from your office desk, they have rapidly moved on from the office phone the basic computer setup, fax machine and telephone. We are in now in the world of virtual assistants, answering services, integrated e-mails to our mobile phones or PDA’s, office computers linked to our netbooks in the car etc.

This means your office can now be open 24/7 from anywhere in the world whether you like it or not, that’s why it’s now more important to keep in touch with your customers as if you don’t your competitors will.

As small business owners we are in a difficult position the choices that we make mainly decided on the back of lack of time and money. Most people think that asking questions are easy- after all, we ask them every day, don’t we.

But as a business you may have already discovered that choosing the right direction can be a little bit more challenging. One of the ways we at waynecollier.co.uk can help you is with a professional bespoke e-mail campaign.

It’s so important not to lose connection with your customers past and present along with your staff and associated companies. Remember one professional e-mail campaign a month can equal more than ten thousand phone calls or words.

More than ever you need to let people know what your business is up to. So please don’t become invisible or even complacent with your customers and staff.

We can help you keep in touch 24/7 with everyone and keep you ahead of your competitors.

Wayne.

www.waynecollier.co.uk

Every year and why!

We all do it! Every year and why.  Please can someone explain to me why at this time of year we start to focus on our New Year’s Resolutions? Ever since Julius Caesar established a start point for our calendar as January 1^st in 46 BC and then the Romans started the tradition of the New Year’s Resolution along with  the different celebrations and traditions around the world that take place, the one that we all nowadays get hooked into is our personal resolutions.

Personally I need to get fit and lose a little weight but waiting until the 1^st January is just an excuse to put the start date off and as proved over the years for the month of January I will put starting off because I need to checkout the health clubs facilities to see what’s available in the local area. But it’s just more excuses not to start.

Then once I find what I am looking for, I will then say maybe I should start after the half term holiday in February, then hopefully the better weather comes along in spring time and the novelty wears off, then you start to focus on summer time and before you know where you are it will be Christmas and time to start thinking about the next year.

There is no need to wait for the New Year as around the Maldon area we have all the facilities that anyone could ever want open 12 months of the year so why oh why wait until January. Pick up the phone and contact them and stop giving excuses all the time.

Some of our great local facilities in and around the Maldon area are, The Blackwater Leisure Centre and Swimming Pool, Maldon Squash Club Pool and Gym, Madison Heights Bowling, The Old Iron Works Gym, Curves, Maldon Golf Club, Maldon Bowls Club, Forrester Park Golf and Tennis Club and Swimming Pool, Maldon Cycle Club, Maldon Hockey and numerous Martial Arts  Club’s and Fitness Sessions just to name  but a few along with the established Heybridge and Maldon Football Clubs, Cricket and Rugby Club.

There can be no more excuses from anyone any more even if you’ve got no money just go for a walk or cycle. So don’t just wait for the New Year to come along,  get off your backsides and get going and I may even see you around walking, jogging or even riding your bike.

There is so much choice for everyone around the Maldon area regardless of your sex or age, so think about it, as it would be a shame not to take advantage of it.

Wayne.

www.waynecollier.co.uk

Essential thinking

Essential thinking for 2011.....As the New Year approaches please ensure that in your 2011 yearly marketing plan includes some budget for your Internet Marketing Campaign. If not why not, all the experts expect Social Media and other technology innovations to have a bigger slice of all business’s budgets year on year from now on.

Don’t run and hide away, I know common sense dictates that the easier something is to accomplish, the more readily you will do it, so don’t worry if your techno skills are lacking somewhat just join in and become acquainted and learn as you go, and just remember we all need help to achieve our goals.

Brands such as Facebook and Twitter are now used so frequently they’ve become part of our everyday vocabulary. If you need any advice or just a helping hand just remember help is always there, why not give us a phone call, tweet, poke on facebook or send an e-mail to us.

Our success is to consistently deliver by understanding your business requirements, that’s one of the reasons why we are different at waynecollier.co.uk.  Do you share in our expectation!

Please make sure you add your comments to any off our blogs as that’s the only way we get better. As we will never be too old to stop learning.

Wayne

www.waynecollier.co.uk

Twenty Eleven (2011) and beyond

Twenty Eleven (2011)....As 2010 has been an unprecedented year for all of us, who ever would have predicted some 12 months ago that we would now have a Coalition Government in control of our Country?

However the policies and politics of our Country’s Government is set up to work under a framework of several different constitutional strategies under the Monarchy, The Queen is the head  of the Monarch then comes David Cameron, as Prime Minster he operates under his parties manifesto within the constitutional. Under them are a lot of executive groups fighting for power along with our two chambers of Parliament. It is all laid out in black and white for all the parties and personel to follow.

Whether you agree or disagree with who’s in power, all the parties and personel work under a basic strategy of a framework, with the above in mine are you ready for the New Year ahead?   But more importantly is your business strategy ready.

You must have a plan, how’s your marketing strategy looking for the next 12 months! Or more importantly have you got a plan and if so is your plan/strategy up to date and the goals achievable. If you’re unsure to the direction that your business is going or you feel that you just need a little help and advice please do not hesitate to contact us.

You strategy/plan should never be cast in stone, as it should act’s as a rough framework throughout the period set. If we had a crystal ball to map things out by now I would have won the lottery a few times, but I haven’t.

For brand building, marketing, advertising, social media and bespoke e-mail marketing campaigns, please remember we offer big business solutions at small business prices, so why not tap into our knowledge and expertise, time is money so please don’t miss out as before you know where you are it will be 2012 and The Olympics will have started, which is some 18 months away.

A lot can happen in 18 months so where will your business be in 18 months without a plan or strategy.

Wayne Collier

www.waynecollier.co.uk

New Year's Resolutions

New Year’s Resolutions, not for us...Because we all do it! Ever since Julius Caesar established a start point for our calendar as January 1^st in 46 BC and then the Romans started the tradition of the New Year’s Resolution along with  the different celebrations and traditions around the world that take place, the one that we all nowadays get hooked into is our personal resolutions.

They are very easy to say and we all do it , get fit, lose weight, save money, stop smoking to name but a few, but like so many of us after a few weeks or months we lose our way and fall back into bad habits.

Don’t get your personal resolutions mixed in with your business requirements, in business it’s so important to have a plan/strategy to work from as we can’t afford to fail or give in, so looking ahead have you got your businesses resolutions in place.

Remember in business you can’t just say we are going to do something you need to be able to carry it out to achieve your goal or goals. You need to be working at your strategy every month not just once a year.

Times are changing along with circumstances, you need to ensure that your business is ahead of the competition, and make your required changes while you’re in control of your own destiny as the year pans out.

In business you can’t look back as you should always be looking forward, because of the power of the internet the future of business changes so quickly don’t get left behind. Ensure that you make the most of your business with a little help from us at waynecollier.co.uk.

Wayne Collier

www.waynecollier.co.uk