Marketing plans

Marketing plans..A pivotal part of any successful marketing campaign in today’s market is to have a bespoke direct e-mail marketing plan. All it takes is a few e-mail addresses, design and a bit of thought and away you go.

Quick let’s get going as before you know where we are it will be the end of January and already one of your marketing resolutions will have gone by the wayside. Forward thinking is the way to success. Don’t get left behind.

If you or your business don’t already offer e-mail marketing as a service direct to your customers you are missing a major trick. E-mail marketing works in a few different ways as listed below, and they are all important in building your on-line brand.

However before you start any on-line campaigns, please make sure you have Google analytics set up on the back of your site so you can monitor the success of your campaigns. It’s that easy and it’s free.

·        Number one whatever happens to your campaign it will drive extra traffic to you site. A fact! This can be checked via Google.

·        Think of a ways to gain e-mail addresses and start building your own database for the future. Buying lists is a waste of time.

·        Set out your first four campaigns ready. Know your direction and market place before you start.

·        Use the campaign to engage your customers first, and then ask for feedback on what you are doing. Always ask questions.

·        Ensure that your campaigns plan is integrated into your complete marketing and advertising program.

·        Track your customers and their behaviours what are they linking into on your site.

·        The best way to develop better relationships with your customers is to look and listen, interact with them.

·        Once you start to know your customers needs, they will respond.

Design, Deliver and Track that’s the 3 key points of any of our bespoke e-mail campaigns at WayneCollier.co.uk.

With our help and knowledge we will ensure that you always have the right solutions for your marketing plans.

Wayne

www.waynecollier.co.uk

Keywords

Keywords!  Every person and website owner has heard something about them, every search engine uses them, part of your “SEO” Search Engine Optimisation, will be linked to them, so we are talking “Keywords”

Do you know the keywords which are linked or associated to your business?

What is a keyword? It’s a single word or phrase which is used to help search engines index your site. Four, five or six word phrases, short sentences that may be typed in by your potential customers into a search engine to find your business’s services or company name displayed within your website.

·        Find words that people use to find your service or product.

·        Use Google Adwords or a wordtracker software to help.

·        Check out the analytics date of others.

·        Remember that different search engines will not use the same words.

Take time in choosing them, think it through make sure you research for effective keywords; if not any money that you may spend on SEO will be wasted.

Correct search engine optimisation is a very expensive and time consuming task, and remember in this world you only get what you pay for when it comes down to time.

Please also remember that the main reason for taking your time to choose the best and most relevant keywords for SEO is to divert larger amounts of targeted traffic to you website to try and keep you ahead of your local competitors.

You know your business and how it works!

Wayne

www.waynecollier.co.uk

Video Marketing

Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoting your products and services via the internet and your website or blog.

The use of video in marketing campaigns is a great option to use now, it’s catchier than other advertising and can portray your message direct to your customers much faster than a few simple pictures and text can ever do.

Be creative and showcase your business services for just 60 seconds on your website, a few years ago the cost and complexity would have stopped most businesses from even thinking about video. However the integration of video into Google and YouTube being the second biggest search engine the doors have opened up for all. Just think how much you can say about your business, its services and your staff in just 60 seconds.

Make sure you make the most of the falling costs of video production and the fact that video marketing expansion through broadband. Just remember most people prefer to see something before they are forced to read it.

Low-cost video marketing and advertising is the next step for your business website. Take away pages of boring text and tell your story direct and stay ahead.

A video demonstrates your business and its products and services along with a personal message about you and your company.

Wayne

www.waynecollier.co.uk

Lost in the crowd!

Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you!  Or on the other hand you feel like you are cloned as everyone that’s your competitors are doing the same marketing and advertising campaigns as you are!

You open the local papers and there are six adverts for your service how do you get someone to call you. Next you then search Google and you could well be just one of hundreds in the local area and not even on the first couple of pages, the yellow and blue books are the same. So what makes your business unique?

If you are unique in what you do or offer, how are you getting your message across to the right people?

You need to ensure that your business stands out from the crowd, so you don’t feel cloned and lost within your market place as you need to become a leader, lead from the front, a company that people look up to listen to, become the bench mark that others try to copy.

“Become the speaker not the listener”

We can help you come up with fresh ideas, different marketing solutions and strategies to make sure you stand out from the crowd with creative solutions for your business requirements.

So if you feel lost, give us a call, we are at your service to advise and help, times are changing quickly so make sure your spending your marketing and advertising budgets wisely in the right areas.

Wayne

www.waynecollier.co.uk