Tune-up or not. Whether you’re racing across France towards Le Mans for the oldest sports car race in the world, or just popping around the corner to do your weekly shop with the family, that at some time in the near future your vehicle along with its engine will need to be serviced.
Because car problems can occur at anytime, people seem to accept that they may have to pay large sums of money for their motoring. Expensive reinforced carbon brake set ups for better stopping, power and reliability or maybe a larger turbocharger to turn up the power all this money on servicing and accessories along with the costs of tyres and fuel.
So my question is why oh why when companies and people spend money on a website presence or an advert in the local directory they think that it will run forever with no need for servicing or tune-up.
Just as you would put fuel into your car and arrange to have it serviced, your companies brand and marketing strategy needs to be worked on all the time as it can’t run forever.
Next time you see a sign for a Car Garage, MOT Centre, Car Servicing, etc, please spare a thought for your website and your marketing budget. As it’s worth thinking that your advertising, social media and website may be the first contact that a stranger or a potential new customer has with your business.
You need to ensure that you market your business in the correct way, as they pay for your car and its servicing costs.
Positive first impressions are what’s required.
Wayne
www.waynecollier.co.uk
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