Share and share!

Share and share!  I am a seasoned professional, which means I am “OLD” so when I started out in business some 35 years ago the challenge was to get our/your product “Known” within your market place, this was a costly exercise.

Advertising and Marketing required very large budgets whoever had the most money would win, with TV at the top of the tree.

Now with all the 21^st century opportunities and the implementation of Social Media it has revolutionised the work environment and the way we work. A few years ago the concept of walking around and doing business from a laptop or even a mobile phone would have be thought of as science fiction or even from a James Bond film.

With all these changes Social Media has become the cornerstone for companies to really interact in a different way with its audience. Your website has become more than just a business card on line it’s your shop window to show what you do.

Social Media platforms like Facebook, Twitter and LinkedIn along with others have got power. Just think how social media played a role in the deposing of some Middle Eastern dictators and then you can start to estimate what it could do for your business.

Be Social, Be Seen is my message.

Many business people still do greatly misunderstand Social Media don’t become one of them, Look at it  as an organiser, ensuring all the right people are at the party, interacting with everyone so that there is no lack of  conversation.

Wayne.

www.waynecollier.co.uk

Marketing plans

Marketing plans..A pivotal part of any successful marketing campaign in today’s market is to have a bespoke direct e-mail marketing plan. All it takes is a few e-mail addresses, design and a bit of thought and away you go.

Quick let’s get going as before you know where we are it will be the end of January and already one of your marketing resolutions will have gone by the wayside. Forward thinking is the way to success. Don’t get left behind.

If you or your business don’t already offer e-mail marketing as a service direct to your customers you are missing a major trick. E-mail marketing works in a few different ways as listed below, and they are all important in building your on-line brand.

However before you start any on-line campaigns, please make sure you have Google analytics set up on the back of your site so you can monitor the success of your campaigns. It’s that easy and it’s free.

·        Number one whatever happens to your campaign it will drive extra traffic to you site. A fact! This can be checked via Google.

·        Think of a ways to gain e-mail addresses and start building your own database for the future. Buying lists is a waste of time.

·        Set out your first four campaigns ready. Know your direction and market place before you start.

·        Use the campaign to engage your customers first, and then ask for feedback on what you are doing. Always ask questions.

·        Ensure that your campaigns plan is integrated into your complete marketing and advertising program.

·        Track your customers and their behaviours what are they linking into on your site.

·        The best way to develop better relationships with your customers is to look and listen, interact with them.

·        Once you start to know your customers needs, they will respond.

Design, Deliver and Track that’s the 3 key points of any of our bespoke e-mail campaigns at WayneCollier.co.uk.

With our help and knowledge we will ensure that you always have the right solutions for your marketing plans.

Wayne

www.waynecollier.co.uk

Time is money!

Time is Money....Money,Money,Money.The stopwatch is ticking and I am told time is money so I better get on with this blog. Running around like a head-less chicken is not the answer and in any ones language it is right “time is money”.

With this in mind I know only too well that sometimes in life we miss out on doing the important things, it’s called the pressure of running your own business, the telephone rings, or someone comes into the office or you just get distracted. Don’t let it happen, that’s why it’s so important to have a marketing and advertising strategy plan in place.

At times in your own business do you feel that you’re the only one who is positive and if you don’t do it probably won’t happen, that’s when you need help? Let us help you be inspired and positive, so you may have the time to make things happen.

The more time you have for planning the more opportunities you have for your strategy to work. Remember one of the golden old sayings “Plan to fail or Fail to Plan” make sure you make time.

With our help and knowledge we will ensure that you always have the right solutions to stop the clock ticking away in the back ground.

Wayne.

www.waynecollier.co.uk

E-mails

E-mails...Are you making the most of the digital techniques and technologies available to you and your business. The basics of any marketing strategy remains the same – creating a story and delivering it to the right people quickly.

Your business needs professional e-mail marketing.

E-mail marketing. It’s easy, quick, effective and affordable and can put your professional bespoke e-mail communication direct into your customers inbox immediately, along with the knowledge of our intelligent tracking system so you can monitor the effectiveness of your campaigns.

Who read it, who binned it and who looked through different sections and how many times. Knowing your customers interests enables you to gain a better knowledge of them. Customer communication and immediate response are just two of the advantanges of a professional marketing plan

For more information on the benefits of a bespoke e-mail campaigns contact us wc@waynecollier.co.uk where we can provide the guidance on the solutions of implementing the effectiveness of your future plans for 2011.

Wayne

www.waynecollier.co.uk

Video Marketing

Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoting your products and services via the internet and your website or blog.

The use of video in marketing campaigns is a great option to use now, it’s catchier than other advertising and can portray your message direct to your customers much faster than a few simple pictures and text can ever do.

Be creative and showcase your business services for just 60 seconds on your website, a few years ago the cost and complexity would have stopped most businesses from even thinking about video. However the integration of video into Google and YouTube being the second biggest search engine the doors have opened up for all. Just think how much you can say about your business, its services and your staff in just 60 seconds.

Make sure you make the most of the falling costs of video production and the fact that video marketing expansion through broadband. Just remember most people prefer to see something before they are forced to read it.

Low-cost video marketing and advertising is the next step for your business website. Take away pages of boring text and tell your story direct and stay ahead.

A video demonstrates your business and its products and services along with a personal message about you and your company.

Wayne

www.waynecollier.co.uk

Tune-up

Tune-up or not. Whether you’re racing across France towards Le Mans for the oldest sports car race in the world, or just popping around the corner to do your weekly shop with the family, that at some time in the near future your vehicle along with its engine will need to be serviced.

Because car problems can occur at anytime, people seem to accept that they may have to pay large sums of money for their motoring. Expensive reinforced carbon brake set ups for better stopping, power and reliability or maybe a larger turbocharger to turn up the power all this money on servicing and accessories along with the costs of tyres and fuel.

So my question is why oh why when companies and people spend money on a website presence or an advert in the local directory they think that it will run forever with no need for servicing or tune-up.

Just as you would put fuel into your car and arrange to have it serviced, your companies brand and marketing strategy needs to be worked on all the time as it can’t run forever.

Next time you see a sign for a Car Garage, MOT Centre, Car Servicing, etc, please spare a thought for your website and your marketing budget. As it’s worth thinking that your advertising, social media and website may be the first contact that a stranger or a potential new customer has with your business.

You need to ensure that you market your business in the correct way, as they pay for your car and its servicing costs.

Positive first impressions are what’s required.

Wayne

www.waynecollier.co.uk

Lost in the crowd!

Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you!  Or on the other hand you feel like you are cloned as everyone that’s your competitors are doing the same marketing and advertising campaigns as you are!

You open the local papers and there are six adverts for your service how do you get someone to call you. Next you then search Google and you could well be just one of hundreds in the local area and not even on the first couple of pages, the yellow and blue books are the same. So what makes your business unique?

If you are unique in what you do or offer, how are you getting your message across to the right people?

You need to ensure that your business stands out from the crowd, so you don’t feel cloned and lost within your market place as you need to become a leader, lead from the front, a company that people look up to listen to, become the bench mark that others try to copy.

“Become the speaker not the listener”

We can help you come up with fresh ideas, different marketing solutions and strategies to make sure you stand out from the crowd with creative solutions for your business requirements.

So if you feel lost, give us a call, we are at your service to advise and help, times are changing quickly so make sure your spending your marketing and advertising budgets wisely in the right areas.

Wayne

www.waynecollier.co.uk

Fresh Ideas!

Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your marketing strategy but you’ve never got the time to look at what’s around.

So you either don’t do anything or just leave it as it was, it’s not broke so why fix it attitude, either way it’s not good business practice, anyway in any business support is essential that’s where we can help.

Looking for fresh ideas and a fresh approach we can help by developing long term marketing plans to advertise your business much more effectively helping you avoid expensive mistakes but more importantly make your marketing budget a success. Both in practice and financially.

Times are always changing so please don’t get stuck in a rut as you need to change and move with the times. We have just two golden rules that we ask you to follow:

1.     Start paying attention to what’s happening around you.

2.     Schedule some marketing time in your diary each week.

We operate by working with you by offering an on-going service and advice throughout your marketing plan.

“Our expertise is your expertise”

Wayne

www.waynecollier.co.uk

Mobile technology

Mobile technology are you getting the most out of what’s currently available in the mobile world of Laptops, Netbooks, PDA’s and Mobile Phones.

Do you ever think how people are going to view your advertising and marketing, where and when?

Just a thought for you: There are around 6.5 billon people in the world today and it is said that 5.1 billon have a toothbrush but more amazingly there are 5 billon mobile phones connected in the world today.

That’s the reason more and more companies are turning to advertising and marketing that can be sent direct to your phone. Mobile phones can now be used as a camera, computer, oh and importantly you can make a telephone call with them.

When you’re next thinking about your advertising and marketing plans remember to include a thought for:

Bluetooth  -  SMS  -  Telemarketing  -  E-mail

Remember before you leave home in the morning or the office at night what are the three most important things that you reach for all day every day.

Wallet or Purse, Key’s and yes your mobile phone.

So don’t dismiss new technology.

Wayne.

www.waynecollier.co.uk

Are you open for Business..

Open for Business.

How do people know you’re open!

Do they know what you have got to sell this month!

So how do you communicate with your customers! 

The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.

E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.

With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.

The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.

That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.

We are here to help please don’t hesitate to contact us before it’s too late.

Wayne.

www.waynecollier.co.uk  

Company Medical

Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.

This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.

To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.

The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.

A quick medical every now and again is all you need, it’s just like having your car serviced.

Wayne

www.waynecollier.co.uk

PR - Public Relations

Public Relations. (PR)......You don’t have to spend a fortune to keep your business in the local public eye, with a little time and creativity, you can create effective PR campaigns quickly and cheaply to promote your business or service.

When setting out to promote your business or services, it’s important to be clear about what you are aiming to achieve from the start. You may be looking for increased sales, increased visits to your website or just more awareness to your company’s brand or services.

At lot of people forget that in any Public Relations campaign it always includes a provision for publicity, and being that publicity is the by word of the spreading of information and awareness, these can be used for either your Company Brand name or its products to be promoted.

A PR campaign is just another great way to help build your Brand in the local community, there are loads of different ways to link up in the local community and as I said before you don’t have to spend a fortune to gain results.

Some ways for you to think about, Join social groups and networks, volunteer to speak at local meetings, write press release about your company’s success, get involved in charity work, along with helping out fundraising in your local area are just a few different was to help build your brand in the local community.

Your Public Relations campaign strategy should always be viewed as another part of the marketing jigsaw to keep you ahead of your competitors.

For further information, please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk