Social Media a few basic rules for Business

Social Media a few basic rules for Business

Firstly I don’t apologise for writing about “Social Media” and the importance of it to all of us in business. For business along with our private lives things are changing across the world, already in our lives a few new words have entered into our everyday vocabularies: Social Media, Facebook, Twitter, YouTube, 4square, LinkedIn to name but a few.

Social Media has really taken off beyond what anyone could have expected just a few years ago. Both individuals using it for fun and businesses looking to connect with customers are finding that it can bring benefits that would be hard to achieve in the offline world.

But to benefit from Twitter, Facebook, LinkedIn, Foursquare, make sure you follow a few basic rules to help you really feel the full force of what social media can provide:

Be Active: There is little point signing up for a social media account if you only use it once a month and never interact with people. Update information and communicate with key connections on a regular basis to stay visible. Try setting aside half an hour or so per day that is dedicated social media time.

Be Relevant: Have you ever read something and thought "so what?" afterwards? Avoid these messages in your social media material, including Tweets and Facebook status updates. You will not create a buzz for your business if what you say is not relevant to the people you want to connect with.

Make the Right Connections: Do not think that just because you have followed 2000 people you are a Twitter expert. Or because you are connected to 500 people on LinkedIn you are a networking guru. It's all about making the right connections. What is the point of connecting with someone who has no link to your area of business or affiliation with your audience? It makes much more sense to target relevant people you know are interested in your services.

So if you struggle to know what to tweet, comment or mention or are unsure of how to connect with the right people, contact  Wayne Collier and Co who can either manage your campaigns for you, or train you how to do so yourself. Please remember it’s all about making the right connections. It's not how many people you connect with, but who you connect with that's important in the world of Social Media.

Wayne Collier and Co making Social Media work for your business.
Contact us today on 0844 2412240 or 07811111786 (best option) and I’ll be happy to help and advise you and your business.
Wayne
WayneCollier Company Limited
Maldon, Essex.

Share and share!

Share and share!  I am a seasoned professional, which means I am “OLD” so when I started out in business some 35 years ago the challenge was to get our/your product “Known” within your market place, this was a costly exercise.

Advertising and Marketing required very large budgets whoever had the most money would win, with TV at the top of the tree.

Now with all the 21^st century opportunities and the implementation of Social Media it has revolutionised the work environment and the way we work. A few years ago the concept of walking around and doing business from a laptop or even a mobile phone would have be thought of as science fiction or even from a James Bond film.

With all these changes Social Media has become the cornerstone for companies to really interact in a different way with its audience. Your website has become more than just a business card on line it’s your shop window to show what you do.

Social Media platforms like Facebook, Twitter and LinkedIn along with others have got power. Just think how social media played a role in the deposing of some Middle Eastern dictators and then you can start to estimate what it could do for your business.

Be Social, Be Seen is my message.

Many business people still do greatly misunderstand Social Media don’t become one of them, Look at it  as an organiser, ensuring all the right people are at the party, interacting with everyone so that there is no lack of  conversation.

Wayne.

www.waynecollier.co.uk

Vanishing

Vanishing act!

How visible is your business brand!

Do you stand out from the crowd!

How do people remember you,  what makes you stand out from the crowd, when was the last time you stood back and thought about this in your business.

When was the last time you had a good hard look at your competition, take note of what they are doing and then take the required action to ensure that you have all the cards stacked in your favour to succeed?

These 4 small points below are so vital to learn and understand, once in place your business can push ahead and stay ahead.

1.      What is your business’s unique selling point or points?

2.      Why are you different to the competition?

3.      What are you doing to stay ahead?

The forth one is the one that everyone knows, but in today’s society we are starting to lose control off so please ensure that you don’t let it happen to you.

People buy from people however with trading markets changing because of the internet it’s now more important than ever to have a social media presence. Your staff can’t always engage with your customers directly but with the help of Social media you can start to establish credibility, likeability and trust even before they have had any contact with you or your staff.

In today’s market you need all the Social Media help you can for your business, Twitter, Facebook, Linkedin, YouTube, Blog and of course your up to date website.

If you need a hand to stay ahead call Wayne as he will have the answers and solutions under his hat for you. He may even wave his magic wand for you.

Wayne.

www.waynecollier.co.uk

Boost your Brand with Social Media.

Boost your Brand with Social Media. Social Media is just basically the communication of your brand on-line it offers you the opportunity to boost awareness through discussion and interaction and increased visible awareness by sharing with your community.

Ways you can get connected are through Facebook, Twitter, YouTube, LinkedIn and Blogging to name a few. Then all you need to do is get a discussion going around your brand by asking people within you community questions about your business.

Once you are ready to get going figure out what you are looking to gain out of social media, plan your long term strategies, create your business profiles, learn about the community you are entering into, and then get going and become an active part of that community.

Remember social media remains one of the cheapest and most effective ways to build relationships and drive traffic to your Blog or Website by sharing news information from within you industry.

Good luck.

Wayne

www.waynecollier.co.uk