Customer Relationships

Customer Relationships..We are very much in a mobile world with everyone being able to be contacted 24/7 that’s why communication and information is the key to effective customer retention. If you really know and understand your customers you can them arrange the service and respect they deserve.

Remember every person and every customer is different and yes I know it’s imposable to remember everything about everyone that’s why bespoke e-mail marketing can help you gather the information you require.

Start with the basic information from your first meeting you would have gathered the contact name, company name their address contact details and the business sector that they operate in.

The four basic things that you have to do by gathering as much demographic information, track all customer date and behaviours, conduct a customer survey and then listen to your customers. The basic four points.

Bespoke e-mail marketing can help you achieve all the above four things and help you to get to know your customers, and remember the more you get to know them the more they will respond with their loyalty.

What’s more it can be that easy as people love to talk about their business all you have to do is listen.

Wayne

www.waynecollier.co.uk

Internet mail

Internet mail.

E-mail marketing helps you keep your customers up to date with all your required information to keep them coming back by using attractive, professional looking e-mail communications so you can stay in regular touch with them.

First job is to make use of the information that you have gained from your customer or potential client (their e-mail address) you can work in different ways to build you mailing campaign information list, Trade Shows, Purchased lists, win a prize fill in your details card, opt-in on website for newsletters or win a prize etc, However once you have gained the information, it’s then what you do with it that is key.

Next up think about the content, what is the message that you want to get delivered across into their inbox. Then send away that’s when the real work starts by tracking your e-mail campaign so you can learn much more about your customer’s needs and requirements, along with learning about your campaigns in what works and what’s not so good in the information that you are sending out.

So remember bespoke professional e-mail marketing works in five very important ways.

1.     Tracks and drives traffic to your website.

2.     Keeps you in touch with your customers

3.     Tells you more information about your customers

4.     Let’s you interact direct with your customers

5.     Very cost-effective way to engage and communicate

For more information on e-mail marketing please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Lost in the crowd!

Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you!  Or on the other hand you feel like you are cloned as everyone that’s your competitors are doing the same marketing and advertising campaigns as you are!

You open the local papers and there are six adverts for your service how do you get someone to call you. Next you then search Google and you could well be just one of hundreds in the local area and not even on the first couple of pages, the yellow and blue books are the same. So what makes your business unique?

If you are unique in what you do or offer, how are you getting your message across to the right people?

You need to ensure that your business stands out from the crowd, so you don’t feel cloned and lost within your market place as you need to become a leader, lead from the front, a company that people look up to listen to, become the bench mark that others try to copy.

“Become the speaker not the listener”

We can help you come up with fresh ideas, different marketing solutions and strategies to make sure you stand out from the crowd with creative solutions for your business requirements.

So if you feel lost, give us a call, we are at your service to advise and help, times are changing quickly so make sure your spending your marketing and advertising budgets wisely in the right areas.

Wayne

www.waynecollier.co.uk

Fresh Ideas!

Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your marketing strategy but you’ve never got the time to look at what’s around.

So you either don’t do anything or just leave it as it was, it’s not broke so why fix it attitude, either way it’s not good business practice, anyway in any business support is essential that’s where we can help.

Looking for fresh ideas and a fresh approach we can help by developing long term marketing plans to advertise your business much more effectively helping you avoid expensive mistakes but more importantly make your marketing budget a success. Both in practice and financially.

Times are always changing so please don’t get stuck in a rut as you need to change and move with the times. We have just two golden rules that we ask you to follow:

1.     Start paying attention to what’s happening around you.

2.     Schedule some marketing time in your diary each week.

We operate by working with you by offering an on-going service and advice throughout your marketing plan.

“Our expertise is your expertise”

Wayne

www.waynecollier.co.uk

Company Medical

Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.

This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.

To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.

The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.

A quick medical every now and again is all you need, it’s just like having your car serviced.

Wayne

www.waynecollier.co.uk