Vanishing

Vanishing act!

How visible is your business brand!

Do you stand out from the crowd!

How do people remember you,  what makes you stand out from the crowd, when was the last time you stood back and thought about this in your business.

When was the last time you had a good hard look at your competition, take note of what they are doing and then take the required action to ensure that you have all the cards stacked in your favour to succeed?

These 4 small points below are so vital to learn and understand, once in place your business can push ahead and stay ahead.

1.      What is your business’s unique selling point or points?

2.      Why are you different to the competition?

3.      What are you doing to stay ahead?

The forth one is the one that everyone knows, but in today’s society we are starting to lose control off so please ensure that you don’t let it happen to you.

People buy from people however with trading markets changing because of the internet it’s now more important than ever to have a social media presence. Your staff can’t always engage with your customers directly but with the help of Social media you can start to establish credibility, likeability and trust even before they have had any contact with you or your staff.

In today’s market you need all the Social Media help you can for your business, Twitter, Facebook, Linkedin, YouTube, Blog and of course your up to date website.

If you need a hand to stay ahead call Wayne as he will have the answers and solutions under his hat for you. He may even wave his magic wand for you.

Wayne.

www.waynecollier.co.uk

Internet mail

Internet mail.

E-mail marketing helps you keep your customers up to date with all your required information to keep them coming back by using attractive, professional looking e-mail communications so you can stay in regular touch with them.

First job is to make use of the information that you have gained from your customer or potential client (their e-mail address) you can work in different ways to build you mailing campaign information list, Trade Shows, Purchased lists, win a prize fill in your details card, opt-in on website for newsletters or win a prize etc, However once you have gained the information, it’s then what you do with it that is key.

Next up think about the content, what is the message that you want to get delivered across into their inbox. Then send away that’s when the real work starts by tracking your e-mail campaign so you can learn much more about your customer’s needs and requirements, along with learning about your campaigns in what works and what’s not so good in the information that you are sending out.

So remember bespoke professional e-mail marketing works in five very important ways.

1.     Tracks and drives traffic to your website.

2.     Keeps you in touch with your customers

3.     Tells you more information about your customers

4.     Let’s you interact direct with your customers

5.     Very cost-effective way to engage and communicate

For more information on e-mail marketing please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Marketing plans

Marketing plans..A pivotal part of any successful marketing campaign in today’s market is to have a bespoke direct e-mail marketing plan. All it takes is a few e-mail addresses, design and a bit of thought and away you go.

Quick let’s get going as before you know where we are it will be the end of January and already one of your marketing resolutions will have gone by the wayside. Forward thinking is the way to success. Don’t get left behind.

If you or your business don’t already offer e-mail marketing as a service direct to your customers you are missing a major trick. E-mail marketing works in a few different ways as listed below, and they are all important in building your on-line brand.

However before you start any on-line campaigns, please make sure you have Google analytics set up on the back of your site so you can monitor the success of your campaigns. It’s that easy and it’s free.

·        Number one whatever happens to your campaign it will drive extra traffic to you site. A fact! This can be checked via Google.

·        Think of a ways to gain e-mail addresses and start building your own database for the future. Buying lists is a waste of time.

·        Set out your first four campaigns ready. Know your direction and market place before you start.

·        Use the campaign to engage your customers first, and then ask for feedback on what you are doing. Always ask questions.

·        Ensure that your campaigns plan is integrated into your complete marketing and advertising program.

·        Track your customers and their behaviours what are they linking into on your site.

·        The best way to develop better relationships with your customers is to look and listen, interact with them.

·        Once you start to know your customers needs, they will respond.

Design, Deliver and Track that’s the 3 key points of any of our bespoke e-mail campaigns at WayneCollier.co.uk.

With our help and knowledge we will ensure that you always have the right solutions for your marketing plans.

Wayne

www.waynecollier.co.uk

Fresh Ideas!

Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your marketing strategy but you’ve never got the time to look at what’s around.

So you either don’t do anything or just leave it as it was, it’s not broke so why fix it attitude, either way it’s not good business practice, anyway in any business support is essential that’s where we can help.

Looking for fresh ideas and a fresh approach we can help by developing long term marketing plans to advertise your business much more effectively helping you avoid expensive mistakes but more importantly make your marketing budget a success. Both in practice and financially.

Times are always changing so please don’t get stuck in a rut as you need to change and move with the times. We have just two golden rules that we ask you to follow:

1.     Start paying attention to what’s happening around you.

2.     Schedule some marketing time in your diary each week.

We operate by working with you by offering an on-going service and advice throughout your marketing plan.

“Our expertise is your expertise”

Wayne

www.waynecollier.co.uk