Customer Relationships

Customer Relationships..We are very much in a mobile world with everyone being able to be contacted 24/7 that’s why communication and information is the key to effective customer retention. If you really know and understand your customers you can them arrange the service and respect they deserve.

Remember every person and every customer is different and yes I know it’s imposable to remember everything about everyone that’s why bespoke e-mail marketing can help you gather the information you require.

Start with the basic information from your first meeting you would have gathered the contact name, company name their address contact details and the business sector that they operate in.

The four basic things that you have to do by gathering as much demographic information, track all customer date and behaviours, conduct a customer survey and then listen to your customers. The basic four points.

Bespoke e-mail marketing can help you achieve all the above four things and help you to get to know your customers, and remember the more you get to know them the more they will respond with their loyalty.

What’s more it can be that easy as people love to talk about their business all you have to do is listen.

Wayne

www.waynecollier.co.uk

Internet mail

Internet mail.

E-mail marketing helps you keep your customers up to date with all your required information to keep them coming back by using attractive, professional looking e-mail communications so you can stay in regular touch with them.

First job is to make use of the information that you have gained from your customer or potential client (their e-mail address) you can work in different ways to build you mailing campaign information list, Trade Shows, Purchased lists, win a prize fill in your details card, opt-in on website for newsletters or win a prize etc, However once you have gained the information, it’s then what you do with it that is key.

Next up think about the content, what is the message that you want to get delivered across into their inbox. Then send away that’s when the real work starts by tracking your e-mail campaign so you can learn much more about your customer’s needs and requirements, along with learning about your campaigns in what works and what’s not so good in the information that you are sending out.

So remember bespoke professional e-mail marketing works in five very important ways.

1.     Tracks and drives traffic to your website.

2.     Keeps you in touch with your customers

3.     Tells you more information about your customers

4.     Let’s you interact direct with your customers

5.     Very cost-effective way to engage and communicate

For more information on e-mail marketing please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Marketing plans

Marketing plans..A pivotal part of any successful marketing campaign in today’s market is to have a bespoke direct e-mail marketing plan. All it takes is a few e-mail addresses, design and a bit of thought and away you go.

Quick let’s get going as before you know where we are it will be the end of January and already one of your marketing resolutions will have gone by the wayside. Forward thinking is the way to success. Don’t get left behind.

If you or your business don’t already offer e-mail marketing as a service direct to your customers you are missing a major trick. E-mail marketing works in a few different ways as listed below, and they are all important in building your on-line brand.

However before you start any on-line campaigns, please make sure you have Google analytics set up on the back of your site so you can monitor the success of your campaigns. It’s that easy and it’s free.

·        Number one whatever happens to your campaign it will drive extra traffic to you site. A fact! This can be checked via Google.

·        Think of a ways to gain e-mail addresses and start building your own database for the future. Buying lists is a waste of time.

·        Set out your first four campaigns ready. Know your direction and market place before you start.

·        Use the campaign to engage your customers first, and then ask for feedback on what you are doing. Always ask questions.

·        Ensure that your campaigns plan is integrated into your complete marketing and advertising program.

·        Track your customers and their behaviours what are they linking into on your site.

·        The best way to develop better relationships with your customers is to look and listen, interact with them.

·        Once you start to know your customers needs, they will respond.

Design, Deliver and Track that’s the 3 key points of any of our bespoke e-mail campaigns at WayneCollier.co.uk.

With our help and knowledge we will ensure that you always have the right solutions for your marketing plans.

Wayne

www.waynecollier.co.uk

Are you open for Business..

Open for Business.

How do people know you’re open!

Do they know what you have got to sell this month!

So how do you communicate with your customers! 

The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.

E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.

With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.

The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.

That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.

We are here to help please don’t hesitate to contact us before it’s too late.

Wayne.

www.waynecollier.co.uk  

Company Medical

Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.

This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.

To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.

The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.

A quick medical every now and again is all you need, it’s just like having your car serviced.

Wayne

www.waynecollier.co.uk