Customer Relationships

Customer Relationships..We are very much in a mobile world with everyone being able to be contacted 24/7 that’s why communication and information is the key to effective customer retention. If you really know and understand your customers you can them arrange the service and respect they deserve.

Remember every person and every customer is different and yes I know it’s imposable to remember everything about everyone that’s why bespoke e-mail marketing can help you gather the information you require.

Start with the basic information from your first meeting you would have gathered the contact name, company name their address contact details and the business sector that they operate in.

The four basic things that you have to do by gathering as much demographic information, track all customer date and behaviours, conduct a customer survey and then listen to your customers. The basic four points.

Bespoke e-mail marketing can help you achieve all the above four things and help you to get to know your customers, and remember the more you get to know them the more they will respond with their loyalty.

What’s more it can be that easy as people love to talk about their business all you have to do is listen.

Wayne

www.waynecollier.co.uk

Marketing plans

Marketing plans..A pivotal part of any successful marketing campaign in today’s market is to have a bespoke direct e-mail marketing plan. All it takes is a few e-mail addresses, design and a bit of thought and away you go.

Quick let’s get going as before you know where we are it will be the end of January and already one of your marketing resolutions will have gone by the wayside. Forward thinking is the way to success. Don’t get left behind.

If you or your business don’t already offer e-mail marketing as a service direct to your customers you are missing a major trick. E-mail marketing works in a few different ways as listed below, and they are all important in building your on-line brand.

However before you start any on-line campaigns, please make sure you have Google analytics set up on the back of your site so you can monitor the success of your campaigns. It’s that easy and it’s free.

·        Number one whatever happens to your campaign it will drive extra traffic to you site. A fact! This can be checked via Google.

·        Think of a ways to gain e-mail addresses and start building your own database for the future. Buying lists is a waste of time.

·        Set out your first four campaigns ready. Know your direction and market place before you start.

·        Use the campaign to engage your customers first, and then ask for feedback on what you are doing. Always ask questions.

·        Ensure that your campaigns plan is integrated into your complete marketing and advertising program.

·        Track your customers and their behaviours what are they linking into on your site.

·        The best way to develop better relationships with your customers is to look and listen, interact with them.

·        Once you start to know your customers needs, they will respond.

Design, Deliver and Track that’s the 3 key points of any of our bespoke e-mail campaigns at WayneCollier.co.uk.

With our help and knowledge we will ensure that you always have the right solutions for your marketing plans.

Wayne

www.waynecollier.co.uk

E-mails

E-mails...Are you making the most of the digital techniques and technologies available to you and your business. The basics of any marketing strategy remains the same – creating a story and delivering it to the right people quickly.

Your business needs professional e-mail marketing.

E-mail marketing. It’s easy, quick, effective and affordable and can put your professional bespoke e-mail communication direct into your customers inbox immediately, along with the knowledge of our intelligent tracking system so you can monitor the effectiveness of your campaigns.

Who read it, who binned it and who looked through different sections and how many times. Knowing your customers interests enables you to gain a better knowledge of them. Customer communication and immediate response are just two of the advantanges of a professional marketing plan

For more information on the benefits of a bespoke e-mail campaigns contact us wc@waynecollier.co.uk where we can provide the guidance on the solutions of implementing the effectiveness of your future plans for 2011.

Wayne

www.waynecollier.co.uk

Are you open for Business..

Open for Business.

How do people know you’re open!

Do they know what you have got to sell this month!

So how do you communicate with your customers! 

The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.

E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.

With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.

The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.

That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.

We are here to help please don’t hesitate to contact us before it’s too late.

Wayne.

www.waynecollier.co.uk