Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now providing the connection 24/7 between businesses and clients by offering a great opportunity to promote direct to the phone user.
The power of the communication allows you to immediately respond to your clients, monitor what is being said about you and promote the conversation to a mass audience all from a mobile smartphone.
The technology in a modern mobile phone is as advanced as the computer on your desk or sat nav in the car as well as the camera or video recorder in your bag apart from just being a telephone and making calls. That’s why we are seeing an increase in the opportunities to gain customer engagement direct to your smartphone.
Direct SMS marketing, direct tele-sales calls, bluetooth marketing, bespoke e-mails can all be sent direct to your phone, with the help of all the Social Media site’s interaction through Facebook and Twitter etc, and now being able to watch videos via YouTube on your mobile phone. Your mobile phone is now a very smart bit of kit indeed, as it now offers businesses a great marketing opportunity to promote business to business B2B or B2C direct to the mobile telephone.
Have you thought how your company may be able to target the mobile phone user yet, and I don’t mean finding out where your sales person is by GPS, but targeting the marketing of your brand and products direct to others by phone.
Now that’s smart!
Wayne.
www.waynecollier.co.uk
