Time is money!

Time is Money....Money,Money,Money.The stopwatch is ticking and I am told time is money so I better get on with this blog. Running around like a head-less chicken is not the answer and in any ones language it is right “time is money”.

With this in mind I know only too well that sometimes in life we miss out on doing the important things, it’s called the pressure of running your own business, the telephone rings, or someone comes into the office or you just get distracted. Don’t let it happen, that’s why it’s so important to have a marketing and advertising strategy plan in place.

At times in your own business do you feel that you’re the only one who is positive and if you don’t do it probably won’t happen, that’s when you need help? Let us help you be inspired and positive, so you may have the time to make things happen.

The more time you have for planning the more opportunities you have for your strategy to work. Remember one of the golden old sayings “Plan to fail or Fail to Plan” make sure you make time.

With our help and knowledge we will ensure that you always have the right solutions to stop the clock ticking away in the back ground.

Wayne.

www.waynecollier.co.uk

Jigsaw puzzel

Jigsaw...Please ensure that your marketing and advertising campaigns are viewed on the similar lines to putting together a jigsaw puzzle. Once you have all the pieces in place, you can then see the whole picture. However if you find your one or two pieces missing you get a distorted view.

Remember the golden rule; before you start make sure you have all the pieces ready, make sure you have counted all of them first, don’t make the mistake to almost get to the finish only to find a few pieces missing, planning is the key.

Before you start planning you advertising and marketing campaign:

Work out first, what’s important to you.

Determine your target market.

What’s important to your customers?

Match your marketing strategy plan to your customers needs.

Remember to set clear marketing goals that are achievable, realistic and when completed move to your next goal.

Be inspired, positive and make it happen, with our expertise and knowledge we will help you ensure that you always have all the solutions and pieces to your required puzzle.  

Wayne

www.waynecollier.co.uk

E-mails

E-mails...Are you making the most of the digital techniques and technologies available to you and your business. The basics of any marketing strategy remains the same – creating a story and delivering it to the right people quickly.

Your business needs professional e-mail marketing.

E-mail marketing. It’s easy, quick, effective and affordable and can put your professional bespoke e-mail communication direct into your customers inbox immediately, along with the knowledge of our intelligent tracking system so you can monitor the effectiveness of your campaigns.

Who read it, who binned it and who looked through different sections and how many times. Knowing your customers interests enables you to gain a better knowledge of them. Customer communication and immediate response are just two of the advantanges of a professional marketing plan

For more information on the benefits of a bespoke e-mail campaigns contact us wc@waynecollier.co.uk where we can provide the guidance on the solutions of implementing the effectiveness of your future plans for 2011.

Wayne

www.waynecollier.co.uk

Is it a smartphone or not.

Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now providing the connection 24/7 between businesses and clients by offering a great opportunity to promote direct to the phone user.

The power of the communication allows you to immediately respond to your clients, monitor what is being said about you and promote the conversation to a mass audience all from a mobile smartphone.

The technology in a modern mobile phone is as advanced as the computer on your desk or sat nav in the car as well as the camera or video recorder in your bag apart from just being a telephone and making calls. That’s why we are seeing an increase in the opportunities to gain customer engagement direct to your smartphone.

Direct SMS marketing, direct tele-sales calls, bluetooth marketing, bespoke e-mails can all be sent direct to your phone, with the help of all the Social Media site’s interaction through Facebook and Twitter etc, and now being able to watch videos via YouTube on your mobile phone. Your mobile phone is now a very smart bit of kit indeed, as it now offers businesses a great marketing opportunity to promote business to business B2B or B2C direct to the mobile telephone.

Have you thought how your company may be able to target the mobile phone user yet, and I don’t mean finding out where your sales person is by GPS, but targeting the marketing of your brand and products direct to others by phone.

Now that’s smart!

Wayne.

www.waynecollier.co.uk

Video Marketing

Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoting your products and services via the internet and your website or blog.

The use of video in marketing campaigns is a great option to use now, it’s catchier than other advertising and can portray your message direct to your customers much faster than a few simple pictures and text can ever do.

Be creative and showcase your business services for just 60 seconds on your website, a few years ago the cost and complexity would have stopped most businesses from even thinking about video. However the integration of video into Google and YouTube being the second biggest search engine the doors have opened up for all. Just think how much you can say about your business, its services and your staff in just 60 seconds.

Make sure you make the most of the falling costs of video production and the fact that video marketing expansion through broadband. Just remember most people prefer to see something before they are forced to read it.

Low-cost video marketing and advertising is the next step for your business website. Take away pages of boring text and tell your story direct and stay ahead.

A video demonstrates your business and its products and services along with a personal message about you and your company.

Wayne

www.waynecollier.co.uk