Mobile technology

Mobile technology are you getting the most out of what’s currently available in the mobile world of Laptops, Netbooks, PDA’s and Mobile Phones.

Do you ever think how people are going to view your advertising and marketing, where and when?

Just a thought for you: There are around 6.5 billon people in the world today and it is said that 5.1 billon have a toothbrush but more amazingly there are 5 billon mobile phones connected in the world today.

That’s the reason more and more companies are turning to advertising and marketing that can be sent direct to your phone. Mobile phones can now be used as a camera, computer, oh and importantly you can make a telephone call with them.

When you’re next thinking about your advertising and marketing plans remember to include a thought for:

Bluetooth  -  SMS  -  Telemarketing  -  E-mail

Remember before you leave home in the morning or the office at night what are the three most important things that you reach for all day every day.

Wallet or Purse, Key’s and yes your mobile phone.

So don’t dismiss new technology.

Wayne.

www.waynecollier.co.uk

Are you open for Business..

Open for Business.

How do people know you’re open!

Do they know what you have got to sell this month!

So how do you communicate with your customers! 

The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.

E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.

With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.

The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.

That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.

We are here to help please don’t hesitate to contact us before it’s too late.

Wayne.

www.waynecollier.co.uk  

Company Medical

Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.

This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.

To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.

The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.

A quick medical every now and again is all you need, it’s just like having your car serviced.

Wayne

www.waynecollier.co.uk

PR - Public Relations

Public Relations. (PR)......You don’t have to spend a fortune to keep your business in the local public eye, with a little time and creativity, you can create effective PR campaigns quickly and cheaply to promote your business or service.

When setting out to promote your business or services, it’s important to be clear about what you are aiming to achieve from the start. You may be looking for increased sales, increased visits to your website or just more awareness to your company’s brand or services.

At lot of people forget that in any Public Relations campaign it always includes a provision for publicity, and being that publicity is the by word of the spreading of information and awareness, these can be used for either your Company Brand name or its products to be promoted.

A PR campaign is just another great way to help build your Brand in the local community, there are loads of different ways to link up in the local community and as I said before you don’t have to spend a fortune to gain results.

Some ways for you to think about, Join social groups and networks, volunteer to speak at local meetings, write press release about your company’s success, get involved in charity work, along with helping out fundraising in your local area are just a few different was to help build your brand in the local community.

Your Public Relations campaign strategy should always be viewed as another part of the marketing jigsaw to keep you ahead of your competitors.

For further information, please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Guerilla marketing it's not for everyone

Guerilla marketing not for everyone.It can be a war zone out there so to make the most of any guerrilla marketing tactics that you use, remember you need to be Creative, Different, Controversial and very Direct in your approach.

Do the unexpected to ensure that you stand out from the crowd, be able to give your business the edge over the competition by sorting out a short term tactical activity strategy to get the right people talking.

Phone the experts for help, we can help your team focus on your target as you need to gain maximum impact through hard hitting direct tactics to ensure that you deliver immediate results to your business.

By planning your campaign carefully by understanding the market, using the right ammunition and tactics to succeed, whether it be the use of Promo Staff on the streets, Banners, Display Advertising, Mobile Advertising, Fly Posting, Human Advertising Boards, Flyers, Leaflets, E-mail Marketing, SMS texting or Telephone sales calls the correct strategy will gain results.

Understanding your target audience is the key to your attack plan once in place you need to ensure that you follow the plan through to the end and remember there is no such thing as bad publicity; all publicity is good publicity if handled in the right manner.

Wayne

www.waynecollier.co.uk 

Important Words!

Important words! Firstly I don’t apologise for sending out and writing about “Social Media” and the importance of it to all of us.

Business along with your private life is changing across the world and certainly in business these four small words are becoming more and more important to us all in one way or another. Already in our personal lives facebook, twitter and blogging etc, have taken hold.

That’s why you all need to ensure that your business is associated and linked up with them.

Network...Social Media...Blog...

Because of the power of the internet and its on-line communities viewed directly through even our mobile phones, that why it so important for us all to be a part.

Why because Businesses are using a Blog to showcase the culture of their company profile and it’s services, Facebook to engage contact through its fan base and followers and Twitter for fast customer service feedback thus building a stronger more powerful relationships through engagement of the network.

Websites are evolving all the time and the way we market ourselves to others has just expanded just like all our vocabularies have.

Wayne.

www.waynecollier.co.uk

 

Changing times for business

Changing times for business, The tools of your business are changing everyday from your office desk, they have rapidly moved on from the office phone the basic computer setup, fax machine and telephone. We are in now in the world of virtual assistants, answering services, integrated e-mails to our mobile phones or PDA’s, office computers linked to our netbooks in the car etc.

This means your office can now be open 24/7 from anywhere in the world whether you like it or not, that’s why it’s now more important to keep in touch with your customers as if you don’t your competitors will.

As small business owners we are in a difficult position the choices that we make mainly decided on the back of lack of time and money. Most people think that asking questions are easy- after all, we ask them every day, don’t we.

But as a business you may have already discovered that choosing the right direction can be a little bit more challenging. One of the ways we at waynecollier.co.uk can help you is with a professional bespoke e-mail campaign.

It’s so important not to lose connection with your customers past and present along with your staff and associated companies. Remember one professional e-mail campaign a month can equal more than ten thousand phone calls or words.

More than ever you need to let people know what your business is up to. So please don’t become invisible or even complacent with your customers and staff.

We can help you keep in touch 24/7 with everyone and keep you ahead of your competitors.

Wayne.

www.waynecollier.co.uk