These are the views through Wayne's eyes as he ploughs through all the mess of day today life as Managing Director of WayneCollier Company Limited based in Maldon, Essex. http://www.waynecollier.co.uk we are Marketing and Advertising Agents, covering the South East of England
Tuesday, 7 December 2010
WayneCollier's Blog: Fresh Ideas!
WayneCollier's Blog: Fresh Ideas!: "Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your m..."
WayneCollier's Blog: Lost in the crowd!
WayneCollier's Blog: Lost in the crowd!: "Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you! Or on the other ..."
Lost in the crowd!
Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you! Or on the other hand you feel like you are cloned as everyone that’s your competitors are doing the same marketing and advertising campaigns as you are!
You open the local papers and there are six adverts for your service how do you get someone to call you. Next you then search Google and you could well be just one of hundreds in the local area and not even on the first couple of pages, the yellow and blue books are the same. So what makes your business unique?
If you are unique in what you do or offer, how are you getting your message across to the right people?
You need to ensure that your business stands out from the crowd, so you don’t feel cloned and lost within your market place as you need to become a leader, lead from the front, a company that people look up to listen to, become the bench mark that others try to copy.
“Become the speaker not the listener”
We can help you come up with fresh ideas, different marketing solutions and strategies to make sure you stand out from the crowd with creative solutions for your business requirements.
So if you feel lost, give us a call, we are at your service to advise and help, times are changing quickly so make sure your spending your marketing and advertising budgets wisely in the right areas.
Wayne
www.waynecollier.co.uk
Fresh Ideas!
Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your marketing strategy but you’ve never got the time to look at what’s around.
So you either don’t do anything or just leave it as it was, it’s not broke so why fix it attitude, either way it’s not good business practice, anyway in any business support is essential that’s where we can help.
Looking for fresh ideas and a fresh approach we can help by developing long term marketing plans to advertise your business much more effectively helping you avoid expensive mistakes but more importantly make your marketing budget a success. Both in practice and financially.
Times are always changing so please don’t get stuck in a rut as you need to change and move with the times. We have just two golden rules that we ask you to follow:
1. Start paying attention to what’s happening around you.
2. Schedule some marketing time in your diary each week.
We operate by working with you by offering an on-going service and advice throughout your marketing plan.
“Our expertise is your expertise”
Wayne
www.waynecollier.co.uk
Mobile technology
Mobile technology are you getting the most out of what’s currently available in the mobile world of Laptops, Netbooks, PDA’s and Mobile Phones.
Do you ever think how people are going to view your advertising and marketing, where and when?
Just a thought for you: There are around 6.5 billon people in the world today and it is said that 5.1 billon have a toothbrush but more amazingly there are 5 billon mobile phones connected in the world today.
That’s the reason more and more companies are turning to advertising and marketing that can be sent direct to your phone. Mobile phones can now be used as a camera, computer, oh and importantly you can make a telephone call with them.
When you’re next thinking about your advertising and marketing plans remember to include a thought for:
Bluetooth - SMS - Telemarketing - E-mail
Remember before you leave home in the morning or the office at night what are the three most important things that you reach for all day every day.
Wallet or Purse, Key’s and yes your mobile phone.
So don’t dismiss new technology.
Wayne.
www.waynecollier.co.uk
Monday, 6 December 2010
Are you open for Business..
Open for Business.
How do people know you’re open!
Do they know what you have got to sell this month!
So how do you communicate with your customers!
The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.
E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.
With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.
The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.
That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.
We are here to help please don’t hesitate to contact us before it’s too late.
Wayne.
www.waynecollier.co.uk
Saturday, 4 December 2010
Company Medical
Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.
This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.
To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.
The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.
A quick medical every now and again is all you need, it’s just like having your car serviced.
Wayne
www.waynecollier.co.uk
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