Communication!

Communication

How do you communicate your business message out!

A conversation via pictures or words, how does your business talk to its

customers!

How do you engage your customers long term!

The ability to communicate your message out effectively by any method is best achieved through simple planning. How do you control and improve the flow of information sent out about your business, its products and services.

Communicating your message and conversation out across all forms of media, marketing, advertising, social media, trade shows, e-mails, video, telephone, pr, web based and word of mouth etc, is vital to your business success.

An integrated marketing strategy plan on the way your business communicates information is the key to achieving success and value for money, a good plan requires in-depth research to gain an understanding of your target audiences, along with the ability to work within a yearly budget.

We have the experience, knowledge and the capability to get your message out. Our cost-effective services can help to keep your business on the road to success and one jump ahead of your competition.

Conversation and communication is vital. So let’s talk about your business!

Wayne.

www.waynecollier.co.uk

Profiles - Making your profile easier to find

Profiles - Making your profile easier to find

Maldon Business Networking: Welcome to Maldon Business Networking

Maldon Business Networking: Welcome to Maldon Business Networking: "Our first meeting will be held on Friday, 21st January 2011. We will be meeting upstairs at The OAKhouse, High Street, Maldon (time to be a..."

Witham Business Networking

Witham Business Networking

New to Maldon CM9 area.

Maldon Business Networking......New to the Maldon district area and getting underway on Friday 21^st January 2011 from 4.30pm to 6.30pm venue. The OakHouse, High Street, Maldon.

Cost: FREE! Meeting every other Friday from the 21^st January.

WayneCollier.co.uk is pleased to be sponsoring the first Business Card Draw.

For more details on the new business networking group checkout:

 www.maldonbusinessnetworking.blogspot.com

Or contact Stella Bradbrook  mobile: 07860718845

e-mail:  stellacm9@aboutmyarea.co.uk

WayneCollier's Blog: Video Marketing

WayneCollier's Blog: Video Marketing: "Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoti..."

Maldon Business Networking: Welcome to Maldon Business Networking

Maldon Business Networking: Welcome to Maldon Business Networking: "Our first meeting will be held on Friday, 21st January 2011. We will be meeting upstairs at The OAKhouse, High Street, Maldon (time to be a..."

WayneCollier's Blog: Is it a smartphone or not.

WayneCollier's Blog: Is it a smartphone or not.: "Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now..."

Is it a smartphone or not.

Is it a Smartphone or not! The new mobile smartphones are more than just a trendy gadget to a marketing business. Mobile phones are now providing the connection 24/7 between businesses and clients by offering a great opportunity to promote direct to the phone user.

The power of the communication allows you to immediately respond to your clients, monitor what is being said about you and promote the conversation to a mass audience all from a mobile smartphone.

The technology in a modern mobile phone is as advanced as the computer on your desk or sat nav in the car as well as the camera or video recorder in your bag apart from just being a telephone and making calls. That’s why we are seeing an increase in the opportunities to gain customer engagement direct to your smartphone.

Direct SMS marketing, direct tele-sales calls, bluetooth marketing, bespoke e-mails can all be sent direct to your phone, with the help of all the Social Media site’s interaction through Facebook and Twitter etc, and now being able to watch videos via YouTube on your mobile phone. Your mobile phone is now a very smart bit of kit indeed, as it now offers businesses a great marketing opportunity to promote business to business B2B or B2C direct to the mobile telephone.

Have you thought how your company may be able to target the mobile phone user yet, and I don’t mean finding out where your sales person is by GPS, but targeting the marketing of your brand and products direct to others by phone.

Now that’s smart!

Wayne.

www.waynecollier.co.uk

WayneCollier's Blog: Video Marketing

WayneCollier's Blog: Video Marketing: "Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place,

Video Marketing

Video marketing...Video marketing and communication is now a very cost-efficient means of reaching your prospective market place, by promoting your products and services via the internet and your website or blog.

The use of video in marketing campaigns is a great option to use now, it’s catchier than other advertising and can portray your message direct to your customers much faster than a few simple pictures and text can ever do.

Be creative and showcase your business services for just 60 seconds on your website, a few years ago the cost and complexity would have stopped most businesses from even thinking about video. However the integration of video into Google and YouTube being the second biggest search engine the doors have opened up for all. Just think how much you can say about your business, its services and your staff in just 60 seconds.

Make sure you make the most of the falling costs of video production and the fact that video marketing expansion through broadband. Just remember most people prefer to see something before they are forced to read it.

Low-cost video marketing and advertising is the next step for your business website. Take away pages of boring text and tell your story direct and stay ahead.

A video demonstrates your business and its products and services along with a personal message about you and your company.

Wayne

www.waynecollier.co.uk

WayneCollier's Blog: You're Brand!

WayneCollier's Blog: You're Brand!: "You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place..."

WayneCollier's Blog: You're Brand!

WayneCollier's Blog: You're Brand!: "You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place..."

You're Brand!

You’re Brand! Your brand is your business. Your business is your brand so where is yours! How do you see your brand in the market place, forget all the techno jargon in business today the basic fact is that your brand/logo should be at the heart of everything you as a company undertake.

Forget about how it was in the olden days, yes word of mouth was and still is considered a potent marketing communication tool for all business but in todays market, as good as a great referal is, we have to look a bit further ahead. Because of the power of the internet it’s regarded very slow. (Very good but slow)

Your brand should be the strongest competitive advantage imaginable to ensure that your customers think of your business first. The uniqueness of your brand marketed that no one can take away from you.

Ok let’s get straight to it, how many of you are looking towards to 2012, maybe a few of you because of The Olympics but 2012 is only less than thirteen months away so your marketing strategy and plans for 2011 should be in place by now, ready for the new year ahead. If not why not! In your plan what are you doing about building a strong long term brand.

You need to act now, times are constantly changing along with your business requirements but your brand has to have a rock solid identity.

Remember you can’t just build a brand on your website, blog or just on social media sites like Facebook and Twitter etc it has to be built over time covering all areas as markets and trends change.

Listed is different links to how you gain brand identity through, pricing, distribution, quality of products and service, market presence, awareness, reputation, image, customer benefits, market share, customer committment and different forms of advertising and marketing.

So remember your brand is more than just a logo or advert.

Wayne

www.waynecollier.co.uk

Tune-up

Tune-up or not. Whether you’re racing across France towards Le Mans for the oldest sports car race in the world, or just popping around the corner to do your weekly shop with the family, that at some time in the near future your vehicle along with its engine will need to be serviced.

Because car problems can occur at anytime, people seem to accept that they may have to pay large sums of money for their motoring. Expensive reinforced carbon brake set ups for better stopping, power and reliability or maybe a larger turbocharger to turn up the power all this money on servicing and accessories along with the costs of tyres and fuel.

So my question is why oh why when companies and people spend money on a website presence or an advert in the local directory they think that it will run forever with no need for servicing or tune-up.

Just as you would put fuel into your car and arrange to have it serviced, your companies brand and marketing strategy needs to be worked on all the time as it can’t run forever.

Next time you see a sign for a Car Garage, MOT Centre, Car Servicing, etc, please spare a thought for your website and your marketing budget. As it’s worth thinking that your advertising, social media and website may be the first contact that a stranger or a potential new customer has with your business.

You need to ensure that you market your business in the correct way, as they pay for your car and its servicing costs.

Positive first impressions are what’s required.

Wayne

www.waynecollier.co.uk

WayneCollier's Blog: Fresh Ideas!

WayneCollier's Blog: Fresh Ideas!: "Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your m..."

WayneCollier's Blog: Lost in the crowd!

WayneCollier's Blog: Lost in the crowd!: "Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you! Or on the other ..."

Lost in the crowd!

Lost in the crowd!! Do you find at times that you feel your business just gets lost in the crowd where no one can see you!  Or on the other hand you feel like you are cloned as everyone that’s your competitors are doing the same marketing and advertising campaigns as you are!

You open the local papers and there are six adverts for your service how do you get someone to call you. Next you then search Google and you could well be just one of hundreds in the local area and not even on the first couple of pages, the yellow and blue books are the same. So what makes your business unique?

If you are unique in what you do or offer, how are you getting your message across to the right people?

You need to ensure that your business stands out from the crowd, so you don’t feel cloned and lost within your market place as you need to become a leader, lead from the front, a company that people look up to listen to, become the bench mark that others try to copy.

“Become the speaker not the listener”

We can help you come up with fresh ideas, different marketing solutions and strategies to make sure you stand out from the crowd with creative solutions for your business requirements.

So if you feel lost, give us a call, we are at your service to advise and help, times are changing quickly so make sure your spending your marketing and advertising budgets wisely in the right areas.

Wayne

www.waynecollier.co.uk

Fresh Ideas!

Fresh Ideas! Are you and your business stuck in a rut when it comes to marketing, you know deep down that you need to make changes to your marketing strategy but you’ve never got the time to look at what’s around.

So you either don’t do anything or just leave it as it was, it’s not broke so why fix it attitude, either way it’s not good business practice, anyway in any business support is essential that’s where we can help.

Looking for fresh ideas and a fresh approach we can help by developing long term marketing plans to advertise your business much more effectively helping you avoid expensive mistakes but more importantly make your marketing budget a success. Both in practice and financially.

Times are always changing so please don’t get stuck in a rut as you need to change and move with the times. We have just two golden rules that we ask you to follow:

1.     Start paying attention to what’s happening around you.

2.     Schedule some marketing time in your diary each week.

We operate by working with you by offering an on-going service and advice throughout your marketing plan.

“Our expertise is your expertise”

Wayne

www.waynecollier.co.uk

Mobile technology

Mobile technology are you getting the most out of what’s currently available in the mobile world of Laptops, Netbooks, PDA’s and Mobile Phones.

Do you ever think how people are going to view your advertising and marketing, where and when?

Just a thought for you: There are around 6.5 billon people in the world today and it is said that 5.1 billon have a toothbrush but more amazingly there are 5 billon mobile phones connected in the world today.

That’s the reason more and more companies are turning to advertising and marketing that can be sent direct to your phone. Mobile phones can now be used as a camera, computer, oh and importantly you can make a telephone call with them.

When you’re next thinking about your advertising and marketing plans remember to include a thought for:

Bluetooth  -  SMS  -  Telemarketing  -  E-mail

Remember before you leave home in the morning or the office at night what are the three most important things that you reach for all day every day.

Wallet or Purse, Key’s and yes your mobile phone.

So don’t dismiss new technology.

Wayne.

www.waynecollier.co.uk

Are you open for Business..

Open for Business.

How do people know you’re open!

Do they know what you have got to sell this month!

So how do you communicate with your customers! 

The above three statements are very easy to overcome, one way is by using Email marketing because e-newsletters sent direct to someone’s inbox can be used in so many different ways to get you message across directly to them.

E-mail marketing if done professionally and correctly can offer a very good cost-effective way to not only deliver your message but to give you the opportunity to monitor the effectiveness of your monthly campaign.

With a bespoke e-mail campaign set up in your corporate colours individually designed for you by waynecollier.co.uk, you too can have the statistical power to see who has opened the e-mail and the amount of times opened, the amount of people who have individually opened the mail, the click through rate linked to other information like your website, the hard and soft bounce back so you can track every movement.

The power to be able to use the current information gained to help with any future ongoing campaigns is so valuable. Why send out an e-mail not knowing if it’s been opened let alone been read.

That’s why a bespoke e-mail campaign is so financially cost effective, as you need to ensure that you can maintain contact with your customers before your competition gains the opportunity to get to them.

We are here to help please don’t hesitate to contact us before it’s too late.

Wayne.

www.waynecollier.co.uk  

Company Medical

Company Medical....Is your Company in need of a Medical! As it’s a common misconception that businesses need to spend large amounts of money on marketing to gain the required significant benefits.

This does not have to be the case as a quick health check of your business may show that a little fine tuning of your marketing plan in some areas is all you need.

To gain the maximum benefit for your Business, it’s important to renew and evaluate your plans regularly. As any time and money that you spend on marketing is an investment in your future success. So you need to make sure it’s time and money well spent that’s where we can help and advise you.

The key parts in most business are to satisfy your current customers, encourage past customers and inspire new customers into your business, so have you got clear marketing targets/goals, do you communicate with them regularly and are you using all the technology that’s available to you.

A quick medical every now and again is all you need, it’s just like having your car serviced.

Wayne

www.waynecollier.co.uk

PR - Public Relations

Public Relations. (PR)......You don’t have to spend a fortune to keep your business in the local public eye, with a little time and creativity, you can create effective PR campaigns quickly and cheaply to promote your business or service.

When setting out to promote your business or services, it’s important to be clear about what you are aiming to achieve from the start. You may be looking for increased sales, increased visits to your website or just more awareness to your company’s brand or services.

At lot of people forget that in any Public Relations campaign it always includes a provision for publicity, and being that publicity is the by word of the spreading of information and awareness, these can be used for either your Company Brand name or its products to be promoted.

A PR campaign is just another great way to help build your Brand in the local community, there are loads of different ways to link up in the local community and as I said before you don’t have to spend a fortune to gain results.

Some ways for you to think about, Join social groups and networks, volunteer to speak at local meetings, write press release about your company’s success, get involved in charity work, along with helping out fundraising in your local area are just a few different was to help build your brand in the local community.

Your Public Relations campaign strategy should always be viewed as another part of the marketing jigsaw to keep you ahead of your competitors.

For further information, please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Guerilla marketing it's not for everyone

Guerilla marketing not for everyone.It can be a war zone out there so to make the most of any guerrilla marketing tactics that you use, remember you need to be Creative, Different, Controversial and very Direct in your approach.

Do the unexpected to ensure that you stand out from the crowd, be able to give your business the edge over the competition by sorting out a short term tactical activity strategy to get the right people talking.

Phone the experts for help, we can help your team focus on your target as you need to gain maximum impact through hard hitting direct tactics to ensure that you deliver immediate results to your business.

By planning your campaign carefully by understanding the market, using the right ammunition and tactics to succeed, whether it be the use of Promo Staff on the streets, Banners, Display Advertising, Mobile Advertising, Fly Posting, Human Advertising Boards, Flyers, Leaflets, E-mail Marketing, SMS texting or Telephone sales calls the correct strategy will gain results.

Understanding your target audience is the key to your attack plan once in place you need to ensure that you follow the plan through to the end and remember there is no such thing as bad publicity; all publicity is good publicity if handled in the right manner.

Wayne

www.waynecollier.co.uk 

Important Words!

Important words! Firstly I don’t apologise for sending out and writing about “Social Media” and the importance of it to all of us.

Business along with your private life is changing across the world and certainly in business these four small words are becoming more and more important to us all in one way or another. Already in our personal lives facebook, twitter and blogging etc, have taken hold.

That’s why you all need to ensure that your business is associated and linked up with them.

Network...Social Media...Blog...

Because of the power of the internet and its on-line communities viewed directly through even our mobile phones, that why it so important for us all to be a part.

Why because Businesses are using a Blog to showcase the culture of their company profile and it’s services, Facebook to engage contact through its fan base and followers and Twitter for fast customer service feedback thus building a stronger more powerful relationships through engagement of the network.

Websites are evolving all the time and the way we market ourselves to others has just expanded just like all our vocabularies have.

Wayne.

www.waynecollier.co.uk

 

Changing times for business

Changing times for business, The tools of your business are changing everyday from your office desk, they have rapidly moved on from the office phone the basic computer setup, fax machine and telephone. We are in now in the world of virtual assistants, answering services, integrated e-mails to our mobile phones or PDA’s, office computers linked to our netbooks in the car etc.

This means your office can now be open 24/7 from anywhere in the world whether you like it or not, that’s why it’s now more important to keep in touch with your customers as if you don’t your competitors will.

As small business owners we are in a difficult position the choices that we make mainly decided on the back of lack of time and money. Most people think that asking questions are easy- after all, we ask them every day, don’t we.

But as a business you may have already discovered that choosing the right direction can be a little bit more challenging. One of the ways we at waynecollier.co.uk can help you is with a professional bespoke e-mail campaign.

It’s so important not to lose connection with your customers past and present along with your staff and associated companies. Remember one professional e-mail campaign a month can equal more than ten thousand phone calls or words.

More than ever you need to let people know what your business is up to. So please don’t become invisible or even complacent with your customers and staff.

We can help you keep in touch 24/7 with everyone and keep you ahead of your competitors.

Wayne.

www.waynecollier.co.uk

Every year and why!

We all do it! Every year and why.  Please can someone explain to me why at this time of year we start to focus on our New Year’s Resolutions? Ever since Julius Caesar established a start point for our calendar as January 1^st in 46 BC and then the Romans started the tradition of the New Year’s Resolution along with  the different celebrations and traditions around the world that take place, the one that we all nowadays get hooked into is our personal resolutions.

Personally I need to get fit and lose a little weight but waiting until the 1^st January is just an excuse to put the start date off and as proved over the years for the month of January I will put starting off because I need to checkout the health clubs facilities to see what’s available in the local area. But it’s just more excuses not to start.

Then once I find what I am looking for, I will then say maybe I should start after the half term holiday in February, then hopefully the better weather comes along in spring time and the novelty wears off, then you start to focus on summer time and before you know where you are it will be Christmas and time to start thinking about the next year.

There is no need to wait for the New Year as around the Maldon area we have all the facilities that anyone could ever want open 12 months of the year so why oh why wait until January. Pick up the phone and contact them and stop giving excuses all the time.

Some of our great local facilities in and around the Maldon area are, The Blackwater Leisure Centre and Swimming Pool, Maldon Squash Club Pool and Gym, Madison Heights Bowling, The Old Iron Works Gym, Curves, Maldon Golf Club, Maldon Bowls Club, Forrester Park Golf and Tennis Club and Swimming Pool, Maldon Cycle Club, Maldon Hockey and numerous Martial Arts  Club’s and Fitness Sessions just to name  but a few along with the established Heybridge and Maldon Football Clubs, Cricket and Rugby Club.

There can be no more excuses from anyone any more even if you’ve got no money just go for a walk or cycle. So don’t just wait for the New Year to come along,  get off your backsides and get going and I may even see you around walking, jogging or even riding your bike.

There is so much choice for everyone around the Maldon area regardless of your sex or age, so think about it, as it would be a shame not to take advantage of it.

Wayne.

www.waynecollier.co.uk

Essential thinking

Essential thinking for 2011.....As the New Year approaches please ensure that in your 2011 yearly marketing plan includes some budget for your Internet Marketing Campaign. If not why not, all the experts expect Social Media and other technology innovations to have a bigger slice of all business’s budgets year on year from now on.

Don’t run and hide away, I know common sense dictates that the easier something is to accomplish, the more readily you will do it, so don’t worry if your techno skills are lacking somewhat just join in and become acquainted and learn as you go, and just remember we all need help to achieve our goals.

Brands such as Facebook and Twitter are now used so frequently they’ve become part of our everyday vocabulary. If you need any advice or just a helping hand just remember help is always there, why not give us a phone call, tweet, poke on facebook or send an e-mail to us.

Our success is to consistently deliver by understanding your business requirements, that’s one of the reasons why we are different at waynecollier.co.uk.  Do you share in our expectation!

Please make sure you add your comments to any off our blogs as that’s the only way we get better. As we will never be too old to stop learning.

Wayne

www.waynecollier.co.uk